Neighborhood
system design
This is a neighborhood system project assigned a community to define a problem for this area. Target this issue to offer a design solution through research and investigation. Come up with the café presents a dynamic, joyful, and communicative brand voice, which plays a role in expressing the neighborhood's character and improving the local problem.
strategy
Café, Poster, Public installation,
Illustration, Advertisement
media
Instagram, Commute, Billboard
ILLUSTRATION
Based on the illustration features, create a sense of place in Atlantic Station.
Collateral
Poster
Two phases of advertisement. The first phase applies a series of posts to warm up the market, which triggers public attention.
In the second phase, the grand opening, uses logo shape to build a mystery for the audience.
Describe your image
Describe your image
Describe your image
Advertisement
Public Installation
01.
These coffee mugs fountains will be located in front of the cafe shop, which is obvious and dynamic. It will become a landmark in Atlantic Station that enhances the sense of place.
02.
These text-driven lightboxs are separated on the grass.Some lay down, like I, Heart, and the Arrow , which can be a seat for people.
AS stands on the grass, which can be a landmark of Atlantic Station.
Media Application
